It's still going to work the same way", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for great product packaging, I have a dominating right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated spouse running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for referral' clear folder. I don't keep a lot of things in there because I am quite selective about the designs that I like, however these product packaging designs made the cut.
You see, this is the example that happens when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much money on the product packaging?" Perhaps you're also believing that the money needs to go towards establishing better quality products ... for faster shipment alternatives ... or maybe the cash must go towards spending possible clients to pricey suppers in Italian restaurants. It's your call, actually.
The more effort you put into creating your product packaging, more consumers will stop and take a look at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your product packaging, your chance of getting them to purchase your item boosts?
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to walk past the stacks and heaps of other competitor items ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the very first round once they stop and take an appearance.
Believe about it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging food grade product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I enjoyed the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep check here for reference' clear folder. I do not keep a lot of stuff in there since I am quite selective about the designs that I like, however these packaging styles made the cut. The more effort you put into developing your packaging, more clients will stop and take an appearance at your product packaging or what's inside the carton packaging material.